Get Clear On Your Targeted Audience.
Understand your audience BEFORE you start creating a Social Media Content Plan.
First things first, you need to niche down. I know you have heard this before!
Trying to cater to everyone might seem like a good idea, but trust me, it's a recipe for disaster. By focusing on a specific group of people, you can truly provide value and make a difference for them (branching out later it you want).
When you try to help everyone, you end up helping no one.
Another reason why knowing your audience is essential is to stand out from the online noise. With countless posts flooding their feeds, your potential clients need to feel like you're speaking directly to them. You want to grab their attention and make them STOP scrolling.
To achieve this, you have to meet your audience where they are in their journey. You need to understand their pain points, desires, and challenges. By doing so, you can show them that you truly get them and can provide the solutions they need.
So, how do you get to know your audience? Research, research, research! Start by polling and surveying your current audience, such as your Facebook friends. Ask them about their interests, preferences, and what they struggle with. This valuable information will guide your content strategy and ensure you're hitting the right notes.
Lastly, it's crucial to work with an audience you genuinely enjoy and can relate to both personally and professionally. Building a connection with your audience is key, and it's much easier when you genuinely enjoy working with them. I know I have with the audience I chose! I am talk to you Ladies Rocking Businesses!
In SUMMARY:
Before you dive into creating your social media content strategy, take the time to understand your audience. Niche down, stand out, meet them where they are, and enjoy the journey together!
NEED HELP FINDING YOUR TARGETED AUDIENCE?
Let’s Meet On The Porch (Free Virtual Consultation)! I’ll have you find YOUR audience and help you start to plan the marketing strategy that get’s them listening!
BOOKING LINK HERE
Coming Soon: I will have available a bundle of worksheets to help you tackle this hurdled and move forward with your business.
